Looking for my next
opportunity
to make a change.
The digital way.
CRM and operations team leader
Tanmay Gardi
I’m Tanmay Gardi, a results-driven marketing professional with a Master’s in International Marketing from the University of Surrey. With a diverse background in CRM, digital marketing, and data analytics, I specialize in developing data-driven strategies that enhance customer engagement, optimize marketing performance, and drive business growth. My experience ranges from leading CRM initiatives at Paddy Power to managing B2B marketing campaigns and online ad strategies across various platforms like Google Ads and Facebook Ads.
I’m passionate about using insights from data to craft marketing solutions that deliver measurable results, whether it's through web analytics, targeted advertising, or SEO strategies. Explore my portfolio to learn more about my work and how I can help businesses achieve their marketing goals.
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ABOUT ME
Professional Background
Currently, I serve as a CRM and Operations Team Leader at Paddy Power, where I work closely with marketing teams and store managers to implement tailored CRM strategies. By analyzing customer behavior data, I develop and execute targeted offers and engagement programs aimed at improving customer retention and satisfaction. This approach contributed to the improvement of our branch's rating from bronze to gold, significantly increasing overall revenue and customer loyalty.
Previously, as a Sales and Marketing Executive at GK Travels, I led B2B marketing campaigns targeting corporate clients. In this role, I was responsible for developing and implementing marketing strategies that expanded the company’s reach, improved lead conversion rates, and enhanced client retention. I utilized key performance indicators (KPIs) such as customer acquisition cost (CAC) and retention rates to assess and optimize the effectiveness of these campaigns.
In my earlier role as a Digital Marketing Intern at Krazyfox, I contributed to increasing the brand’s visibility and engagement by managing social media platforms and executing digital content strategies. This experience allowed me to refine my understanding of online marketing and content management, while leveraging data to optimize digital performance.
Technical Expertise and Skills
With a strong background in data-driven marketing. My expertise in marketing analytics enables me to derive actionable insights, guiding strategic marketing initiatives to improve performance and optimize customer engagement.
I am also well-versed in managing Wix websites and implementing SEO strategies to enhance web traffic and search engine rankings. Additionally, my experience with Google Analytics and digital advertising platforms like Google Ads and Facebook Ads allows me to design, implement, and manage effective digital campaigns. My familiarity with Azure Cloud further strengthens my ability to handle large-scale data projects and deploy scalable marketing solutions.
Approach to Marketing
I believe in a balanced approach to marketing, combining creativity with data-driven insights to achieve measurable results. Whether it's enhancing customer engagement through CRM, developing strategic marketing campaigns, or leveraging data to inform decision-making, I focus on delivering outcomes that align with business goals and drive long-term success.
Personal Development
Beyond my professional work, I am deeply committed to continuous learning and staying ahead of industry trends, particularly in how emerging technologies can be integrated into marketing strategies to enhance customer experiences and business outcomes. I am particularly interested in the application of AI tools in marketing and data analysis, and I regularly explore new technologies that can streamline processes and provide deeper insights. In my free time, I enjoy playing cricket, which helps me develop teamwork and strategic thinking skills. I also attend meet-up events to expand my professional network and stay connected with industry professionals. These activities, combined with my passion for learning, allow me to maintain a well-rounded approach to both personal and professional growth.